I am a multitalented marketing specialist, videographer and web developer with nine years of creative experience in the fields of residential real estate, hardware and home improvement, consumer packaged goods (CPGs) and healthcare.
With Northwest Community Healthcare (NCH) since 2015, I have developed new websites for the launch of NCH’s Digestive Disorders Center, Cancer Center and Neuroscience Center. I routinely produce videos for internal and external audiences, to increase employee engagement and drive patient conversion. View clips on the portfolio page.
I have worked with many of the world’s largest CPG companies: The Coca-Cola Company, Kraft Foods Group, Nestlé USA, The J.M. Smucker Company, P&G, Unilever and more.
The marketing campaigns I created for IGA supermarkets increased sales in 500+ stores across the country. The campaigns consisted of point-of-purchase (POP) signage, print advertisements for retailers’ weekly circulars, coupons, digital advertisements and social media graphics.
One such campaign produced an 18% sales lift for all IGA brand products, nationwide, in a two-week period.
Another campaign of mine was IGA’s second-most successful brand campaign of 2014. It led to average sales lifts of +123% for IGA peanut butter and +162% for IGA jelly, in two weeks, in the top 100 IGA stores. Nationwide, shoppers redeemed the offer more than 4,000 times.
Additionally, I am proficient in the Adobe Creative Suite, certified in Google Analytics and fluent in Spanish.